The dividend brought by national fitness has become a new battlefield for domestic sports brands. 2017 Beijing International Long-distance Running Festival and Beijing Half Marathon started at Tiananmen Square on April 16th, and under the craze of national fitness, including domestic brands have piled up to sponsor long-distance running festivals or marathon races. Sponsoring the long-distance running event with the largest number of participants and the best mass base has no small role in brand promotion, and it has become a consensus among domestic sports brands to turn to the battlefield of national fitness.

　　The dividend brought by national fitness has become a new battlefield for domestic sports brands. 2017 Beijing International Long-distance Running Festival and Beijing Half Marathon started at Tiananmen Square on April 16, and under the craze of national fitness, domestic brands such as Anta, Teppu, Li Ning, and Guiren Bird have piled up to sponsor long-distance running festivals or marathon events. Sponsorship of the largest number of participants, the mass base of the best long-distance running events on the brand promotion role is not small, turn to the battlefield of national fitness has become the consensus of the domestic sports brands.